~8 min read
The Question Nobody's Answering
If AI makes us faster, where's the proof?
Other industries are at least attempting to measure AI's impact on budgets and timelines. Film isn't. We're adopting tools and hoping for the best.
Read moreI help people take ideas and products to market.
You bring something real — a product, a business idea, a project that needs funding. I bring 25 years of production experience and modern research methods to help you find your market, build what you need to reach it, and get moving.
I've done this across industries I didn't start in. A financial education brand finding its first students. A painting company launching spray equipment into a market it had never sold to. AI infrastructure tools. Career platforms. Film and television. The method is the same: figure out who actually wants what you're making, then build the shortest path to them.
30 minutes, no pitch. We talk about where you are and whether I can help.
Essays
Long-form essays on how modern tools — especially AI — actually affect the economics of real work. The series started in film and television, but the questions apply everywhere.
Work with me
I work one-on-one with founders, small companies, and professionals on market research, product positioning, grant applications, and go-to-market strategy. Hands-on, not advisory-only.
Steinarr Logi Nesheim
I've spent 25+ years producing — first in film and television, now across technology, AI products, and consulting.
I've founded and built multiple products and companies: AI tools for business websites, sustainability intelligence for data centers, a career transition platform, and more. I went through the full startup cycle myself — market research, grant applications, product development, finding customers — and I now help others do the same, using the methods and tools I rely on daily.
I sit on the board of Massif Network, a company I co-founded. I'm based in Reykjavík and work with clients in Iceland and internationally.
The common thread across everything I do: figuring out whether something real is there — a market, an audience, a viable product — and building the fastest path to reach it.